On-site SEO: 7 ways to increase your web traffic
If you haven’t heard about Search Engine Optimization (SEO), read this first.
Online marketing experts — the guys who do the heavy lifting so Internet users land on the websites of large companies — work with two types of Search Engine Optimization: On-site SEO and off-site SEO.
On-site SEO consists of the actions you take on your own website to make sure it shows higher in search engine results. Off-site SEO are the tasks you or others carry out on other platforms that boost your ranking in search engines like Google and Bing.
On-site SEO vs Off-site SEO
There is no secret strategy that guarantees that your website will show up in the Number 1 stop in search results but you can steadily improve the visibility of your site on search engines. Here are the things you can do on your site to make that happen.
7 tips to boost your search engine ranking
USE YOUR KEYWORDS
Use your keywords in your domain name, footer, meta descriptions and titles. Your keyword bank is also a great foundation for your blog editorial plan.
improve loading speed
While it is important for your website to reflect your brand personality, it is also key that it work well on mobile platforms. Half of the content on the internet is consumed on mobile.
Choose a minimalist design that lets your content speak for itself and allows the user to navigate your site easily. If you have a complex design layout, consider hiring a web developer to modify the code and hide some of the less important sections on the mobile versions. We get deep into all the things you can to improve the responsiveness of your website here.
showcase good reviews or testimonials
Spread the good word about your work. Testimonials are a great form of social proof. The more people love your work, the more confident a new client will feel when he hires you. Most of our designs features a testimonials section on the front page.
If you sell products or services, make sure to add your physical location to the images in your shop. Google shows users results based on location. The closest shops get a bump in searching engine results. And, when the user makes a search, Google creates a map of the nearest providers.
Prepare your web for off-site seo
Off-site SEO consists of generating external links to your website. External links tell search engines like Google that other sources value your content and help boosts your ranking. However, in order to make the most of every referral, you need to prepare your site by building internal links.
Internal links basically makes it easy for visitor to travel from one page to another. The more time users spend on your site, the better your ranking. And the more chances you get to make a sale.
Internal links also tell Google that your site is well-organized, well-connected. And Google’s algorithm likes that.
Maximize internal link building
None of your pages should be left alone. Every page should link to at least one more page on your website. Here’s a great tip from online marketing genius Neil Patel: Use your most popular pages to redistribute the flow of visits to other pages, products and services.
For example, if you’ve created a super popular resources page, link back to articles on your blog where you expand and add context to each element or to a paid service that helps people who need those resources.
Add a related posts at the end of your blog posts using categories or tags
Add similar products section at the end of the product page
Feature a “Most Popular” blog section on your homepage
Include calls to action that redirect traffic from your error page. For example, make it easy for the user to return to Home, Shop, or Blog. You can also include a Search bar so they can look for what they wanted again. They may find another page on your site that is relevant to their search.
Fix broken links regularly
While the 404 error page does not affect your ranking in search engines, it frustrates users and may cost you visitors and money. When someone links back to your website, bank on that investment by repairing your broken links.