Proxima Nova

Sans Serif

We were convinced that Spotify, the music streaming platform, had chosen Proxima Nova on their latest brand design but we have found that they went along with Circula, a very similar font, except for a few details —see the ending on the lowercase "t".

If you are trying to give your brand a youthful, affable and effective look like Spotify's, Proxima Nova will work. It is also a font workhorse: it will provide clarity on your titles, navigation bars and even the body of text.

BEST USE

Body of text, navigation bar, logo, titles.

GOES WELL WITH

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Serifs

SANS SERIFS

SLAB Serifs

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MONOTYPES

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An elegant type makes a big first impression in a logo and communicates your brand’s tone of voice quickly. A well-crafted font can become the cornerstone of your web or app design. Short on time for an extended photoshoot? No problem. Browse our collection to see how we use fonts to anchor our designs.

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