client request: why has my traffic gone down?
Alejandro Masferrer is the professional behind Try Triggers, an incredible business built around brainstorming tools for designers and creatives in the form of deck cards.
Masferrer wanted to have a better understanding of how the traffic to the site was behaving and how to increase it through his design, development and content.
A site audit allowed us to study all the data behind the traffic to his site and how its development was helping him rank higher or lower on search engine results. At the end of our project, we provided Masferrer with several recommendations and guidelines to implement changes to his site so that it can perform at its best.
solutions we provided: Site Audit
Review Google Analytics reports to determine exactly where the decline in traffic was occurring
Inspect links and site structure to determine why they were impacting the loading speed negatively
Activate AMP for blog pages to improve loading speed on mobile
Reorganize password-protected pages, such as membership areas, so that it wouldn’t impact traffic negatively
Provide an explainer of Google Mobile Index to client
Recommendations for improving site responsiveness