Inner Dream to Outer Form


client request: new squarespace website

Inner Dream to Outer Form is a creative outlet for Emmanuelle Stathopoulos, a professional interior decorator and coach in Victoria, Canada. Her goal was to create a home where she could display all of her artwork.

The photography section on her website will become a book and she plans to sell illustrations, drawings, cards and other artwork created by her and friends living from different places around the world. And, she insisted: “I need the website to be aesthetically appealing, simple, professional, alluring, with a moody feel” and “not too much scrolling.”

solutions we implemented

Timeline: 7 business days

  • Minimalist layout design. Simple straightforward homepage with a large banner to showcase her photographer in a slideshow, followed by an About section, the latest from the Blog and then featured items from the Shop.

  • Color Palette.We chose a palette that would be consistent with her logo, featured at the top of the page. We avoided garish colors since she wanted a rather moody vibe. The blue buttons change to the gold we used for the Section titles on the homepage on hover.

  • Typography. A whimsical type, Fertigo, adds playful touch to the section and blog titles while Futura makes the body of the text easy read.

  • Fully-installed shop with 3 payment gateways available. During the design process, we also completed the full setup of her shop and affiliate links marketplace, which will be incorporated in the near future. By doing it from the start, all the content on the website will have the same look and style, one that doesn’t overwhelm the her illustrations and photographs.

client love

“Pletórica Designs did a wonderful job for my website which I absolutely love! From beginning to end of the project they were very professional and made the whole process easy and enjoyable. They made sure they understood perfectly well what I wanted and delivered according to my exact wishes. Even though I was a bit worried to work with a web designer online, after the great experience I had with them, I highly recommend it. They work diligently and know their stuff! My website is based on Squarespace, so any Squarespace website owners out there, Pletórica Designs is your go-to!”

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