Off-site SEO: 3 strategies to fuel web traffic

Photo:  rawpixel

Photo: rawpixel

If you’d like a basic overview of Search Engine Optimization (SEO), read this first.

We’ve already talked about what you can do to improve your on-site SEO. Now let’s dive into off-site SEO.

Off-site SEO are the tasks you or others carry out on other platforms that boost your ranking in search engines like Google and Bing.

why do you need high quality backlinks

Generating links is the most important part in off-site SEO strategy. The more other websites link back to your content, the more valuable it is to Google and the higher your ranking in its search engine results.

External links is a form of digital word of mouth and a vote of confidence from other websites and businesses. High-quality links may come from a directory of businesses like yours, one of your followers on social media or a blog.


Search engines rely on these key elements to determine the validity and worth of a link.

  • Number of different domains that link back to this content indicates its popularity

  • Number of links coming from a single domain indicates loyalty. A user who constantly pings back to your website is a faithful and happy consumer of your content.

  • User places link to your content on his homepage indicates relevance. The more prominently another website features your link, the more relevant it is.

  • The number of domains within your sector signals your level of expertise.

  • The ranking of the domain linking back to your website. If a domain that is popular on search engines links back to your website, it suggest that your content is of highly valuable.

  • How diverse your link sources are. If you have a thousand links from a placeholder blog that no one ever visits, that may suggest SPAM to Google and your website will be penalized.

  • A link in the body of the text is more valuable than a link on the sidebar. This factor may be the result of paid banner advertisements that often sat on the sidebar of popular blogs. Google favors links in the body of the text because they are less likely to be a paid mention and therefore more trustworthy.

How to generate your own external links

Instead of waiting for other websites and users to boost your profile, take the following steps to begin spreading the word about your own work.

create a Google My Business page

Google My Business is a great investment in unpaid marketing. It allows you to generate new links to your own content and Google favors companies included in its directory.

This directory is a cornerstone in marketing strategy for local businesses because Google creates a map of nearest providers when someone searches for a service.

share viral content: infographics

Share your wealth of knowledge with readers and clients in an easy-to-digest format. Infographics are one of the most viral forms of content on the internet. According to HubSpot, the human brain processes visuals 60,000 times faster than written text and infographics generate 37 percent more backlinks. And, of course, use your social media platforms to share your blog content regularly.

write a Guest post

When you contribute to a well-respected blog, your post is obviously a great place to ping back to related content on your own website and social media networks. And you get the opportunity to introduce your work to a new audience. This opportunity may also lead to new fans and clients.

Consider guest blogging for businesses in sectors contiguous to yours, businesses that are not your direct competitors. For example, we might write a blog post for a brand strategist who wants to give her clients some insight into how web design and development can enhance the presentation of their brand.

Collaboration helps position you as an industry expert, generous colleague.


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