How to use social media for your business without overwhelm
The best way to automate social media content flow is to create a lot of good content and then share it bit by bit. It may sound obvious but prioritizing our own content creation was a challenge. It also meant overcoming the temptation to chase immediate feedback and addictive likes on social media.
Now we focus on creating interesting, useful content and use social media as an announcement board.
Set a clear intention for your social media presence
A social media feed is an ongoing marketing campaign. It’s a way to stay in touch with your audience, build brand loyalty, and attract new followers. While it’s tempting to try to sell products or services by pursuing a lead through comments or the DMs, such a strategy is incredibly time-consuming and rarely leads to a sale. Think of posts as a chain of breadcrumbs that will eventually lead clients to your website. Let followers become familiar with your brand, and when they need your service, they will come to you.
Create measurable goals
Social media marketing is the creation of content that leads to increased traffic on your website or a sale. For us, social media is not about getting likes on pretty pictures so we track our success closely and adjust our strategy accordingly. We track user engagement and growth with the following table.
|Goal||Ex. Get new followers||Week 1||Week 2||Week 3||Week 4|
|Results (key performance indicator)||Number of followers|
|Goal||Ex. Increase engagement|
|Results (key performance indicator)||Number of clicks to blog|