How to use keywords in my SEO strategy
This article is the second part of our series on finding, analysing and using the best keywords for your business. Check out Part One to build an effective keyword bank for your website.
Once you have built a keyword list, begin using it strategically on your website to improve your SEO ranking and let visitors know what makes your business unique and how your services can help them.
Remember that these keywords help Google and other search engines determine the relevance of your content in order to match your site up with ideal customers and readers.
where to use your keywords
This is a step that we often overlook but choosing the right domain name can boost your SEO ranking. Using keywords in the domain lets prospects know right away whether your business is what they need. If you’re having trouble creating a domain name for your business, start here.
A meta description is a blurb from your website that appears below your link in Google. Every page on your website has a meta description. Make sure it includes your high performing keywords and the most important information about your business or content.
Since many people are allergic to the paid ads that show at the top of search engine pages and favor organic results, your blurb is your opportunity to seduce them to click on your link.
If possible make sure the blurb begins with the keywords. For example: “Squarespace templates: Compare and choose the best one for you” is a meta description we use here at Pletórica Designs.
Use your keywords in your h1, h2 and h3 titles. These titles tell search engines like Google what is most important on your website and match your content up with users who are looking for it.
Body of Text
An editorial plan built around topics associated with your keywords will help you cultivate a niche audience and deliver high-quality content your audience cares about. These blog posts will give you more opportunities to appear on search engine results and snag leads.
Anchor text are the words used to link to a URL. While it is important to use words that clearly describe what the user is going to find at the end of a link, do not overuse keywords on anchor texts as it may signal SPAM and lead to a penalty by Google. Use keywords on anchor text sparingly and only when it fits in the natural flow of the sentence.
Product and service descriptions also show up in Google’s search results. Make sure the title and blurb include some of your top keywords and clear call to action.
The footer of the website often gets neglected but it is actually a piece of prime real estate because it appears on every single page of your site, which makes it more visible to search engines thus boosting your SEO when used correctly.
alternate with long-tail keywords
Though it is important to pepper your content with strong keywords, it is entirely possible to overdo it and end up getting penalized by Google.
Let your content breathe by using synonyms and similar phrases in the copy on the web’s main pages as well as in the body of your blog posts.
One way to find great synonyms for main keywords is to focus on phrases that describe the why and context.
For example, instead of using “SEO ranking,” we might use “visibility on search engines.” Use these alternatives to liven up your writing and create easy-to-read content.
WordTracker is a great resource to help you come up with long-tail keywords.