How to improve the responsiveness of your website

Photo:  Unsplash .

Photo: Unsplash.

Since 2017 Google has been using the mobile-first indexing system to crawl and rank websites. That means your ranking in its search results depends more on the performance of your website on mobile devices than it does on the large desktop version. This decision and the fact that more than half of digital content is consumed on mobile devices make the responsiveness of your website —meaning how well it responds and adapts to user behavior— a top priority, especially if your intend to sell products or services.

Given that eighty-one percent of Internet users research online before deciding to make a purchase, optimizing the responsiveness of your web could lead to a boost in your sales. An easy-to-navigate website encourages user engagement, increases the possibility of an on-site visit for a brick-and-mortar shop and the likelihood that you’ll secure a new paying customer.

9 ways to boost the responsiveness of your web

Simply your design layout

If you visit a lot of websites on your smartphone, you’ll notice that you spend more time on sites that have a clean, fresh look. That tiny device in your hand makes it difficult to process too many visual elements at once. Choose a sharp minimalist look that lets the user move around with ease and find what he’s looking for without having to click too many times.

Reduce texts

Use CSS code to make sure titles, menus, paragraphs and buttons are resized proportionally for an optimal reading experience on mobile devices. Stick to short punchy titles and substitute long words and complicated language that may be difficult to read on small screens.

Remove background images

Too many overlapping visuals can overwhelm the mobile user. Instead, prioritize your most important images and remove backgrounds for your site’s mobile versions.

Remove videos on the homepage

It’s difficult to navigate a website and then suddenly stop to watch a video. Unless indispensable, remove all videos from the homepage and let them be a welcome surprise on the desktop version of your website.

Set up a Mobile Menu

A responsive website must have a well-organized and easy-to-access navigation menu. Create a drop down menu (We love the simple lines of the hamburger style) that immediately catches the visitor’s eye. Make sure the small font size is legible and proportional to the rest of the screen.

Keep the shopping cart on all pages

If you run an online shop or sell services, make it easy for clients to make a purchase. Keep the cart on the main menu or at the footer - both sections appear on all pages of your website.

Avoid pop-ups

Pop-ups are a form of interruption marketing that can backfire as visitors and customers become frustrated while navigating on the small screen of a smartphone. It’s not worth the possible backlash. Instead, add an enticing lead magnet that promises real added value if you want to capture their contact information.

Become the customer

Open your website on a few mobile devices (for example, an iPad and an iPhone). Visit every single page. Try to buy a product. If you’re having trouble reading a paragraph, so will your reader. If you can’t find the shopping cart or where to book the appointment, neither will your customer. And then, purge your design until it is a clean as it can be without sacrifizing important elements. If your website has a complex layout, hire a professional web designer to customize the mobile versions for you.

Ask Google

Last but not least, use Google’s Mobile Friendly Test for additional ways to improve the responsiveness of your website.


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