How to create a blog content calendar

Photo:  STIL

Photo: STIL

Why do I need a content an editorial calendar for my blog

Creating a blog for your business is one of the best ways to build trust with your customers. By publishing regularly on your blog, you’ll become part of your readers’ routine and earn their loyalty. Plus, it’s the best free marketing campaign you’ll ever create (hint: SEO)!

How to use my blog to improve SEO

Organic search, visits to your website from search engines like Google and Bing, is the holy grail of Search Engine Optimization (SEO). Though it may sound technically tricky, the concept is straightforward. Search Engine Optimization (SEO) is the process of optimizing your website’s content to make it easy for search engines to read and show to people who are looking for exactly what you offer.  

One of the basic ways to build great SEO and rise through Google’s search rankings is by creating and updating a blog where you publish articles that are useful to your ideal customers. If your blog becomes a resource to users, your website traffic and number of paying customers will grow.

How to create effective blog content that captivates readers

Design an editorial plan

Before you can organize your content in a calendar, set some time aside to brainstorm about the topics relevant to your audience. Write down everything that you know that your ideal customers or readers might find useful, interesting, or captivating about your product, service, or industry.

  • Check out the competition. What are they writing about and what topics has given them the most user feedback and comments?

  • Do some market research. If you already having an engaged audience on social media, ask them what they would like to know more about

  • Use your Keyword Search. Your highest performing keywords are a great way to find out what kind of content resonates with your audience.

  • Ask Hubspot’s Free Blog Topic Generator. Enter up to 5 keywords and receive a list of suggestions that includes those terms.

3 tools to capture your blog ideas

As you develop your editorial plan, you may come up with new ideas on the fly. Choose a space where you can quickly log those notes and then expand on them later. Google Docs is ideal if you want to type your notes in an endless stream and then organize them later. Evernote allows you to tag each note so that you can all similar posts grouped together. For example: SEO, Web Design, Productivity, Squarespace, etc. Both programs allow multiple users to edit the same document several team members can have access to the same content.

And, let’s not forget good old-fashioned pen and paper. We usually start all of our planning meetings with pen and paper and away from the computer. It’s amazing how many ideas you can generate from a single inspiration when you give yourself a blank canvas.

diversify your blog categories

Organize your blog post ideas into categories to make sure that you’ve created a buffet of different topics around your work. Diversity will keep you from getting bored with your content and attract a wider audience.

Curate an on-brand photo collection

If you have a large team of designers in-house, you can create great graphics for your posts, but if you are a solo entrepreneur or a small team, it may be easier to curate great stock photography instead of trying to come up with epic graphics every single week. Here’s our guide on how to use FREE stock photography for your business.

Batch work

Once you’ve grouped similar topics together, set aside some time to write a few at the same time. Batch-writing your articles will save you time and make it easy for you to build internal links which contributes to your site’s on-site SEO strategy. The more internal links, the more cohesive your website looks to Google’s algorithm.

log blog topics in a content calendar

If you have multiple members on your team whose expertise can contribute to the blog, an editorial calendar where you post the title of each blog post on the date it will published and the name of the writer helps foster accountability and reduces overwhelm because everyone knows what they have to do and when.

Choose quality over quantity

Take the time to write high-quality posts over that will become resources that your readers want to pin and share instead of short fillers. Over here at Pletórica Designs, we always take the time to write thoughtful posts that include actionable takeaways or useful how-tos for you.


Prioritize your blog over social media

Immediate feedback on social media is addictive but likes don’t automatically lead to website traffic and paying customers. A blog full of resources will help you boost your visibility on search engines, foster trust in your prospects and position you as an expert in your industry.

Be consistent

Consistency will help readers make you part of their regular routine and it speaks to your reliability and timeliness as a business.

Recycle your content  on social media

Great content is evergreen. Share your articles on social media when you publish and regularly repost links to the same blog content with different titles or pictures. Remember that social media moves quickly so not everyone will see your post the first time around.