8 ways to get the most out your website footer

 

Your header, navigation and footer are the most lucrative real estate opportunities on your website because they appear on every single page. Yet, many sites put little attention into crafting a footer that captures user attention.

Use the footer to encourage customers to engage with your brand with these 8 simple tricks:

Add a lead magnet

Just as the visitor is about to leave the page, make him an offer he can’t refuse. A lead magnet is an incentive that you offer your audience in exchange for their contact information such as an email address or phone number. By accepting this offer, the visitor effectively agrees to join a mailing list and receive marketing correspondence from you. A lead magnet may be a downloadable resource like a PDF, a discount code sent via email or a video tutorial that can accessed on the site once the user has entered his contact information.

Our template  Madison  includes a lead magnet section on the footer to help you build your mailing list.

Our template Madison includes a lead magnet section on the footer to help you build your mailing list.

Feature your brand bio or mission

Your brand bio tells clients exactly who are and why you do what you do. A strong mission statement and clear values helps you connect with like-minded people and grow your audience.

Include your primary keywords

Because of its prominence — it shows up on every page on your site — the footer has a higher rate of visibility on search engines than other parts of your web. Include keywords in the text in the footer to indicate your relevance to search engines like Google and Bing. Just be careful with keyword stuffing.

Offer a Newsletter signup

Much like a lead magnet, a subscription opt-in offer is a form of gracious permission marketing. A newsletter is a great way to grow your following because it allows you to go to your audience instead of waiting for them to come to you.

A simple newsletter subscription box at the bottom of our template  Asturias .

A simple newsletter subscription box at the bottom of our template Asturias.

Add your Contact information

Always add a contact form or button that links directly to the contact page or an email address to make it easy for clients and prospects to reach out to you. If you run a brick-and-mortar shop, include your address, phone number, and a link to Google map to encourage in-person visits.

Our  Plantlove  template includes both the shop address and a link to Google Maps to encourage customers to visit.

Our Plantlove template includes both the shop address and a link to Google Maps to encourage customers to visit.

Feature your Instagram feed

If you have a well-curated instagram feed that fits the look and feel of your website, add it to your footer as an eye-catching ad to grow your social media following.

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Include Social Media Icons

Social media icons take little space but they can be a great way to build customer loyalty. Put icons for all the social media platforms you use and let the customer choose where he would like to engage with you further.

Our template  Allegra  comes with custom social icon buttons.

Our template Allegra comes with custom social icon buttons.

Offer Customer Service Resources

If you run an online shop or sell services,  boost your customer care by adding a secondary menu that includes FAQ, Shipping information, Terms of Use, Privacy Policy, Returns and Exchanges, etc. These pages might not fit in your main menu and featuring them at the bottom of every page will save customers time and energy when they need assistance. They will appreciate this section and feel cared for.

The footer on our  Olas template  includes links to every useful section of your site that doesn’t fit on the navigation bar.

The footer on our Olas template includes links to every useful section of your site that doesn’t fit on the navigation bar.

 
 
 
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