8 ways to get the most out your website footer
Your header, navigation and footer are the most lucrative real estate opportunities on your website because they appear on every single page. Yet, many sites put little attention into crafting a footer that captures user attention.
Use the footer to encourage customers to engage with your brand with these 8 simple tricks:
Add a lead magnet
Just as the visitor is about to leave the page, make him an offer he can’t refuse. A lead magnet is an incentive that you offer your audience in exchange for their contact information such as an email address or phone number. By accepting this offer, the visitor effectively agrees to join a mailing list and receive marketing correspondence from you. A lead magnet may be a downloadable resource like a PDF, a discount code sent via email or a video tutorial that can accessed on the site once the user has entered his contact information.
Feature your brand bio or mission
Your brand bio tells clients exactly who are and why you do what you do. A strong mission statement and clear values helps you connect with like-minded people and grow your audience.
Include your primary keywords
Because of its prominence — it shows up on every page on your site — the footer has a higher rate of visibility on search engines than other parts of your web. Include keywords in the text in the footer to indicate your relevance to search engines like Google and Bing. Just be careful with keyword stuffing.
Offer a Newsletter signup
Much like a lead magnet, a subscription opt-in offer is a form of gracious permission marketing. A newsletter is a great way to grow your following because it allows you to go to your audience instead of waiting for them to come to you.
Add your Contact information
Always add a contact form or button that links directly to the contact page or an email address to make it easy for clients and prospects to reach out to you. If you run a brick-and-mortar shop, include your address, phone number, and a link to Google map to encourage in-person visits.
Feature your Instagram feed
If you have a well-curated instagram feed that fits the look and feel of your website, add it to your footer as an eye-catching ad to grow your social media following.
Include Social Media Icons
Social media icons take little space but they can be a great way to build customer loyalty. Put icons for all the social media platforms you use and let the customer choose where he would like to engage with you further.
Offer Customer Service Resources