7 keys to create an effective maintenance plan for your web

Photo:  STIL .

Photo: STIL.

According to the Netcraft January 2018 Web Server Survey there are 1,805,260,010 (over 1.8 billion) websites on the internet which means there is little to no chance that someone will stumble upon your website unless you build a path to your door. And the way you drive customers to your site is through a solid maintenance plan that includes a well-researched SEO strategy, strong content creation, consistent social media presence, and fail-safe design and development that provides fast, easy navigation for users. A great maintenance plan can transform a static website into a dynamic space with a growing audience.

Attract, engage and interact with users and clients in order to grow your business with our 7-step guide.

How to create an effective maintenance plan for your online business

establish a well-researched seo strategy

There are many tasks involved in building a strong SEO strategy but the most important is a good keyword analysis. What is a keywords? Terms your ideal customer uses to find businesses like yours in search engines.

Use tools like Google Search, Google Trends, Ubersuggest, Moz y Google AdWords Keyword Planner to collect and analyze those keywords.

Use keywords and similar phrases in your metadescriptions, footers and menu.

Create an editorial plan — a list of topics that you know your audience will love — based on your keywords.

create a content calendar

Bill Gates was right. “Content is king.” SEO is the process of creating content that attracts users and boosts your ranking in search engine results. Once you understand the needs of your audience, create a content calendar and publish articles that offer actionable advice, resources and inspiration.

boost your business profile on google

Instead of waiting for customers to come to your website, open a Google My Business page where you can share information about products and tease your latest content on the blog to attract new leads. A Google My Business is a great investment (of time, it’s free to sign up) if you are a local business since your shop will be featured on Google Maps when the customer searches for a business like yours in his area.

streamline inventory management

If you have an online shop, publishing new inventory may take time and involve updating your homepage and creating new sections to advertise seasonal products and discounts.

share content on social media

Use your favorite social media platform to share the content on your website. Post regularly and keep track of your progress to make sure this marketing strategy is yielding results for your business.

REview and tweak your seo strategy

The information that these tools is only useful if we follow up with concrete actions. For example, if you can see that your site receives the most traffic before noon, you may want to consider scheduling your new blog posts in the morning to make sure you get maximum exposure.

If you find that most readers are coming from Facebook, prioritize that social media platform and scale down or eliminate the others from your workload. If you see a spike in your blog visits after you started using a specific set of keywords, consider dedicating more time to creating content for that topic.

If a majority of users leave your site after they only visit one page, reduce your bounce rate by adjusting the navigation, language, loading speed, etc.

set time aside for weekly updates

  • Make security copies of your website’s content, shop inventory each week

  • Fix broken links regularly.

  • If you use a platform like Wordpress that uses plugins, check to make sure they are still viable and compatible with other code on your website to avoid errors and frustrated customers.

And if you need more help, we’ll give you a hand. Choose one of our 3 maintenance plans to get started.